G-Smatt completes one of the world's largest architectural glass LED media façades.
Europe's parent company, G-Smatt, has successfully completed the installation
of what is believed to be one of the world's largest installations of an
architectural LED media glass façade. The innovative glass has been installed
on the Coex Convention & Exhibition Centre, in Samseong-dong of Gangnam-gu
district in Seoul, South Korea.
took three months to install and was completed in December last year. There
were a number of challenges facing the team as the building remained open
throughout the construction process. So, whilst the G-Smatt media glass could
be installed during the day, all the associated welding and painting had to be
carried out overnight.
On the technical side the main challenge came in the form of the three different zones, which were of varying dimension. This required some complex engineering to ensure a constant pitch of the LEDs across the glass to ensure the highest quality for the media display. A total of 1,200 sq metres of the media glass has been installed which contains over 400,000 LEDs.
owned by the Korea International Trade Association, one of the biggest private
economic organisation in Korea. Technically it's a private company, but it
takes on the character of a public institution. Therefore, before the glass
could be installed the company was required to obtain the same level of
approvals as required by government buildings; no easy feat and one which
required a great deal of effort from the G-Smatt team. There is also a
requirement for 30 percent of the display time be allocated to public service
announcements including PR for the Gangnam-Gu municipal government. The
remaining 70 percent of the time is dedicated to high-end brand advertisement
eg AUDI, Blizzard, Calvin Klein, Cartier and Tiffany.